by Rupert Insider
You wait for ages for one to arrive and then 20 show up at the same time! Such a nice round number, too.
Why the rush of new members every day between 25th and 31th May? I’ve got my theory – what’s yours? Look at the names and the dates and the patterns. Are they renewals? If they are fake where did he get the names? Can anyone trace these user-names elsewhere and perhaps find an email address so we can do an audit?
Only 38 of the alleged 216 in May have made a post. And maybe that is a more reliable indication of how many are genuine. I can well understand some joining only to lurk – but 82.5%!
But, for the time being, let’s assume they are genuine. Let’s assume they all pay real Englisch money pounds. And lets tot it up.
Just for the month of May 2007 its £6,480 The tax man will be pleased!
(I welcome corrections and additions to this analysis, itinerary and diary. If anyone can do an analysis of traffic to KT for each day of May that would be useful. Alexa does show a one day spike towards the end of the month but its difficult to tell if that’s 25th, 26th or 27th. On other days when KT anecdotally claimed heavy traffic, Alexa showed otherwise.)
Day of the month & (Number of new members)
6 (1) Sunday
7 (8 )
11 (2) Freddie Shepherd video – DO claims he got “tons of new members” and rivals “must be slitting their wrists today” .
12 (3) Blog gets all-time high number of hits.
13 (4) SUNDAY More national exposure of video
16 (4 ) DO and SMac in La Manga
20 (1) Sunday “leaving for Athens” SMac spotted in Athens with ticket
21 (7 ) SMac on ITN with £600 but no ticket.
22 (4) DO says meeting Jeff. that night and next
23 (8) UEFA Final Day Katie, DO and SMac with Jeffries
24 (7) Katie returns to UK
25 (16)DO “returns” to UK – GG gives KT the boot
26 (12)DO denies GG quit but makes snide remarks
27 (15)Sunday – DO sulks
28 (21)DO attacks TH and GG
29 (27)Blog publishes letter from KT member quitting
30 (20)Blog publishes letter from another KT member quitting
31 (21) Blog publishes this post in the early morning
I have considered the possibility that he was telling the truth the other day when he said this was the busiest time of the year for him – he said the same last year – that he was making bumper signings in May-June and his Alexa traffic stats did spike in 2006, to be fair.
And I wondered if these are renewals and not new members perhaps there is an annual renewal peak at the end of May?
But I’ve just checked back to May and June last year. His new signings were a fraction of what he claims for this May. There was no peak at the end of the month.
In fact, as far as I can see he has NEVER had daily numbers like he claims for 25th to 31th May this year.
And his ALEXA traffic ratings are down about 80% from where they were last year, despite his six computers doing all they can to give them a boost and all the other tricks he uses to maximize them like creating many click traps on his site.
So record low traffic = record high signings? (To be complete he did have that one day spike I mentioned above but even that was 50-60% below last year’s norm).
How about his national exposure on TV and the regional press over the Freddie Shepherd video which drove record numbers to the blog at the time and which, he claimed, drove in “tons of new members” to KopTalk? He had no increase – look at the graph.
The same for the La Manga videos – no increase.
In fact, I’ve checked back to the week he was plastering the net with videos from Montreal and the week he was in Dallas. Again, no increase, even though he got a slight peak in his Alexa traffic ratings for those episodes – mostly from us.
In fact for several days during those stunts he had no signings at all – which might indicate that with four of them on the junket and only Katie back home, nobody was attending to signings. Or it might indicate his videos were turning people off.
I’ve considered the possibility that he got “tons of new members” at the time for the Shepherd video stunt but did not sign them up until the end of the month. But that does not make sense either. Why would he risk losing cash? And if he had taken the cash before signing them up – why risk losing new members by taking their cash but not signing them up for two weeks?
But its a dud theory for another reason. He did not pause to save members for later – he was signing up every day of the month, Sundays included, even when he was supposed to be in La Manga and Athens – even on the day of the UEFA Cup Final he – or somebody – signed up 8.
So is there a connection between his being kicked in the arse by the two owners, the reports on the blog about his loss of members and the sudden increase in his claims for new members? Is it all bravado as he sinks beneath the financial waves? After all he is aware that some members of EST1892 access his new members and comment. Or has a mysterious source of new members sprung up overnight?
Someone suggested that he may be featured on some other site we don’t know about which is featured on News Now. But that doesn’t jive. When he was dominating News Now – with articles every day in the top 3, and 15 out of the top 20 at weekends, attracting 250,000 to 400,000 hits a week, he was not signing up in the kind of numbers he has claimed in the last few days when his traffic is so much less.
Of course there is the possibility he has another site somewhere – selling knickers perhaps – and he is presenting the members there with free membership in KopTalk.
But if you are tempted to discount his income from memberships, remember to add some for the other stuff. But that’s even more ephemeral.
He claims he sent “hundreds to Athens” on charter flights. Let’s assume hundreds in the plural means at least 200. Let’s assume his commission was 5% a seat or a blended £23 that is a total of £4,600
Let’s assume he made £500 profit touting his own ticket and let’s say that in three days of trying in Athens, SMac and Katie bought and sold three other tickets for profits of £300 each for a total profits on touting of £1,400.
There would have been commissions for betting from KopTalk – £200
Google ads adult date-finder etc – £100
That’s another £6,300 is it?