by Rupert Insider
Yesterday we exposed that Duncan Oldham has been promoting The SUN for money. Today he confirmed it.
Even though he will not allow mention of this blog on his site and bans any paying member who slips in a reference to it, we will publish his statement in full:
Adverts that appear on KOPTALK.COM are provided by advertising agencies. When they add new client adverts, we only get to see them when they appear. They do not consult us or their other publishers first. Once ads are displaying we can disable them.
We would never knowingly advertise The Sun and if you think we would, you’ve been suckered in by those connected to other LFC websites. The only ads we can disable before they appear are those that fall into certain categories i.e. gambling, adult, tobacco.
If The Sun was to run an online campaign via any of the advertising agencies we work with, then yes, their ads could appear but they would immediately be removed, as they would on any other LFC site I assume.
Google Ads allow you to block certain domains so The Sun’s website is permanently blocked. But the other two agencies do not have this kind of block.
When annoying adverts previously cropped up on here when we had the Insider section which carries ads, if a member asked us to disable an ad e.g. because it was irritating, we simply disabled it.
Thankfully our advertising is minimal now.
Using Hillsborough and the innocent lives of 96 Liverpool fans to try and score brownie points through internet rivalry is disgraceful. Shame on those responsible
He is the sole owner of his one-man site. The cash that it takes in from advertisers and members goes into his personal pocket. He boasts about his total control. “Dunk knows best”, he says. If people don’t like it, they can “fuck off”. He claims he monitors his site 24 hours a day 7 days a week.
But today he says he didn’t know that he was promoting The SUN for money. He would never have done such a thing if he had known!
At least he did not say what he usually says when caught out in a lie or with his hand in the cookie jar: “It was a joke”.
The fact is that his SUN banners on Koptalk were first reported more than 14 days ago by a contributor to Est1892. Unfortunately, that poster was not quick enough to capture a screen shot. If you are already registered at Est 1892 the original thread is on the Koptalk Talk Forum
It was only when this blog published the screen shots and only after several other LFC sites started threads linking to the blog’s article and only after the blog article moved rapidly up News Now “Top Stories” that Oldham ducked for cover. He was waiting to measure the reaction to our article. He was brazen enough to keep running the ads earlier today. He didn’t want to pull them too soon, if it wasn’t completely necessary. Why turn away money?
But he did pull them – and just the SUN Fastclick ads, not the others – which proves he could have pulled them earlier.
In his statement he does not offer to give the SUN cash back. It must add up to a tidy sum by now – at least 14 days of receipts. He does not offer to donate it to the Hillsborough Justice Campaign – although I doubt that they would want his Judas money.
In the tradition of the Iraq Minister of Propaganda – he tries to revert blame.
He now claims that anyone who thought he was at fault is a “sucker”. They have been taken in by his “rivals”. And it is his “rivals” who are misusing the events at Hillsborough – events he dishonoured in 1998 when he published a photo of himself proudly wearing a SUN promotional hat.
As we have pointed out before – Koptalk is an anti-LFC site. His big project is a phantom book entitled Anfield Exposed. He classifies all LFC supporter sites as “rivals” and LFC’s “official” site as “the other side”.
He didn’t specify this blog as a “rival” – he never mentions us by name. He’s terrified that if he does his few remaining members might look us up. And if they did they would discover his “rival” reference doesn’t work with us. We do not advertise. We do not taken in any revenues directly or indirectly. We do not have forums or any of the other goodies of a supporters site. And we are not “banned former members” with an axe to grind. We have never met him or paid him a penny or had any personal dealings with him. We have free access to his site thanks to passwords donated by some of his paying members.
I will leave to the experts to deal with his claim that he had no control over the advertisements he profited from. Please use the Comments section below. If you have specialized knowledge perhaps you could email me an article for publication under your own name – or anonymously.
There is a larger question. Why was he advertising at all? In his most recent sales pitch he claims he has “thousands on thousands” of members who pay him ₤30 as well as innumerable others who pay ₤40 for an SMS service. He constantly tries to justify the membership fees on the grounds that it means he can eliminate advertisements.
The truth, as always with Oldham, is the first casualty of his bullshit. The fact is he does not have thousand of members let alone paying members. Indeed, perhaps it was because he has so few members behind the locked gates of his site, that he thought it was safe to run the SUN banner ads where only his sycophants would see them. And he did get away with it for 14 days.
He is financially dependent on the traffic from News Now to earn him hits with the advertisers. And that is why he has to steal news items from other sites, or make them up and give them a misleading headline. His Gonzales accident story the other day – for example. He took it from the news wires and claimed it was coming directly from his sources at Melwood. He headlined it “Liverpool midfielder” instead of “Gonzales” just to add a bit more mystery. And anyone who clicked on it was greeted with a pop-up advertisement. Thanks to the Gonzales’s accident, Oldham made a bit of money that day.
It should be obvious by now that every click on an Oldham piece on News Now is a penny in his pocket. He doesn’t give a shit what LFC fans think of him. As he said before “In this internet lark – always look after No.1 first”.
EDIT: For other stories on this issue go to the side bar and scroll down or use search feature.